The issue deals with the results of scientific research on the development of digital marketing, innovations in the of e-business, assessment of service quality on e-learning student satisfaction in algerian higher education, business models of e-commerce, marketing communications in the conditions of digitalization, branding of eco-products in the digital environment, analysis of the ukrainian market of CRO services.

Editorial: Marketing outsourcing trends in enterprise activities

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The issue deals with the results of scientific research on the role of social media in the country's defense capability, impact of the conflict on vulnerable categories of the population of Ukraine, Artificial Intelligence in e-commerce, green strategies in marketing product policy, marketing policy of banks, efficiency indicators of the company’s digital strategy, trends of marketing analytics and brand management

Editorial: A selection of useful artificial intelligence tools and interesting marketing books

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The issue deals with the results of scientific research on the impact of Ukraine’s international image on the prospects of its post-war innovative development, neuromarketing research trends, artificial intelligence, innovativeness and business process planning of startups, economic evaluation of intellectual products, marketing management in the e-trade ecosystem, development of an online store promotion strategy, impact of content marketing on the consciousness of generation Z, strategies of brand positioning.

Editorial: Marketing in the era of the digital economy 

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The issue deals with the results of scientific research on the influence of artificial intelligence on marketing, marketing in the metaverse, the Republic of Korea experience of «Smart-Grid» implementation, marketing basing on green technologies, role of exhibition and fairs in marketing of agribusiness, targeted advertising market, digital tools of competitive intelligence, evaluating the market value of intellectual property objects, analysis of the website of universities.

Editorial: Web site as a form of representation on the Internet

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The issue deals with the results of scientific research on the clusterization method application in marketing research, trends of modern marketing research, marketing of social networks, Google Trends as a digital marketing tool, intellectual information systems of industrial enterprises management, trends of the internet advertising market in Ukraine, innovative educational environment as a branding tool, startup marketing, marketing communications in the Internet environment, trends in media consumption in Ukraine in the wartime, information support of marketing activities of industrial enterprises.

Editorial: Chip production is a strategic factor of the digital economy

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The issue deals with the results of scientific research on the strategy management of ecologically-oriented innovative development strategies in the post-war period, approaches to the increase of the efficiency of marketing in social networks, development of internet marketing in industry 4.0, assessment of the market potential of African countries, digital technologies of the intensification of international scientific and technical cooperation, use of chatbots in the trade of building materials, features of promotion and optimization of one-page websites, the system of demand indicators as a factor in the formation of the growth strategy of the enterprise, management of price policy in the enterprise.

Editorial: Option for decentralizing the energy supply system

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The issue deals with the results of scientific research on the digital marketing changes during the Russian war in Ukraine 2022, classical approach to the theory of marketing research during the predigital economy, communicative competences of business negotiations under the digitalization conditions, peculiarities of economic psychology and its role in the study of consumer behavior, usage of the process approach for the optimization and risk decreasing of the business marketing activity, modern determinants and challenges of marketing management Ukrainian IT startup industry, marketing communications in differentiation and positioning of Ukrainian agrobusiness, communication interaction of participants in the process of innovations commercialization, formation of the marketing price policy of the enterprise in the modern economic conditions, marketing aspect of Internet trade in Ukraine, research target as a tool of marketing communications

Editorial: Chip production is a strategic factor of the digital economy

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The issue deals with the results of scientific research on the methodological principles of marketing support of intellectual property commercialization, principles of digital etiquette, research target as a tool  and online/offline instruments  of marketing communications, analysis of the PPC services market and digital indicators of the convergence of behavioral and informational trends of management, brand audit.

Editorial: New higher education standards: higher education standard in specialty 075 «Marketing» for the third (educational and scientific) higher education level

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The issue deals with the results of scientific research on the consumer readiness to use digital marketing communications in Ukraine, marketing strategy for promotion of innovative products, management of digital marketing monetization processes, cross-border marketing in terms of digital integration, marketing management of intellectual capital of the enterprise, business modelling in IT startup marketing, recruitment digital technologies.

Editorial: Advanced training of marketers under the auspices of UAM

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The issue deals with the results of scientific research on the economic evaluation of outsourcing, information and logistics services, reliability of advertising in the opinion of ukrainian and polish students, using of SEM as a tool for promoting web resources, choosing digital business strategies in the pandemic era, using the intellectual property law in public relation, gender stereotypes and attitude towards sexist advertising, the strategies of the internet-marketing in accordance with the business model of the company

Editorial: The first professional marketing standard in Ukraine 

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The issue deals with the results of scientific research on the methodological approach to evaluation of efficiency of IT outsourcing, strategic guidelines of E-commerce, positive and negative aspects of pricing automation in digital marketing, system of marketing models of goods, business-processing digitalization, reengineering brand communication with the consumer, directions of development of digital marketing systems at the macro level.

Editorial: World experience of Foresight

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The issue deals with the results of scientific research on the justification of the role of AI technology in brand building on the base of integrated marketing communicanion, marketing methods and tools for the development of domestic tourism in a pandemic COVID-19, business’s digital transformation using CRM-systems, market segmentation of innovative products using genetic algoritms, strategies of the Internet-marketing instruments choice in accordance with the business model of the company, specifics of video content in the digital environment of the universities, usage of metrics in digital marketing of trade enterprises.

Editorial: Forms and stages of development of Forsyth

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The issue deals with the results of scientific research on the formation of marketing strategies for innovative products at separate stages of their life cycle, using of an artificial intelligence in the marketing analysis of unstructured data, development of the IoT business models according the BMC template, development of integrated marketing Internet communications in the activity of Ukrainian banks, industrial features and organizational forms of e-commerce in Ukraine, choosing omnichannel marketing tools in the political sphere, brand management system of fashion-industry enterprises.

Editorial: Forsyth: etymology

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The issue deals with the results of scientific research on the justification of classification of marketing as an economic science, mechanisms of marketing audit, forecasting the inventory levels of an industrial enterprise in conditions of demand volatility, particularities of communications in digital marketing, choice of business models of the Internet of things, role of discounts in sales promotion, marketing instruments and internet technologies in the formation of marketing strategies.

Editorial: On the Implementation of the Strategy for the Development of Higher Education in Ukraine for 2021-2031

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The issue deals with the results of scientific research on the digital marketing strategies in wine tourism, prerequisites for entering the enterprise in the international market of information technologies, digital technologies in stock trading, marketing tools for promotion of educational services through social networks, the influence of merchandising on the formation of customer loyalty, perspectives of world potential development electronic logistics market, methodical approaches to assessment of intangible assets and brand values, status and development prospects for e-commerce in Ukraine.

Editorial: Anatomy of neuromarketing

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The issue deals with the results of scientific research on the development trends on storytelling in the digital marketing, usage of artificial intelligence in mobile marketing, digital business management, promotion of fashion brands through the Instagram social network,  tendencies of digital advertising, management of the hotel industry enterprises competitiveness and educational and scientific cross-border cooperation for international digital marketing in the Carpathian Euroregion using marketing and digital technologies.

Editorial:   The COVID 19 pandemic is a challenge for marketers

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The issue deals with the results of scientific research on the current trends of marketing use in enterprise activities, development of digital business in Ukraine, determining the attractiveness of innovative projects, methods of reducing marketing risks of insurance company, gamification as a model of marketing mechanism, automation of industrial relations management using CRM-systems, modern approaches to managing mobile marketing IT projects.

Editorial:   Marketing Management: A smart model for marketing goals

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The issue deals with the results of scientific research on the organizational and economic mechanism of formation of border industrial park, approaches to forming enterprises’ business-models, methods of measuring consumer loyalty in competition and the «like» economic phenomenon, forms of consumer integration in the new product development and commercialization process, conceptual apparatus of digital marketing, marketing of educational services.

Editorial:   New higher education standards

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The issue deals with the results of scientific research on the management of know-how and intellectual capital of the enterprise, competitive analysis of information space and communication resource of amalgamated territorial communities, digital marketing in hotels, financial and economic aspects of the esports market functioning, marketing research of prospects of development of the bicycle infrastructure on the basis of strategy «Odessa 5T».

Editorial:   Trends in marketing informatization

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The issue deals with the results of scientific research on the role of intermodal logistic enters in enhancing transport corridor, determination of logistic risks in seasonal forecasts of sales of mechanical engineering enterprises, problems of forming business models of cloud IT-services and key indicators system for assessing the effectiveness of marketing efforts in e-commerce, management of public opinion in the conditions of electronic democracy, the choise of marketing tools and brending football club activities, assessment of modern trends on internet marketing in the international market. 

Editorial:   Professional certification of marketers

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The issue deals with the results of scientific research on knowledge management mechanism in the organization in terms of its market oriented innovative development, modeling of game situations for obtaining outlook solutions in it-company in conditions of personality and perspectives, analysis of the impact of goods characteristics on the results of personal selling, marketing diagnosis management of cross-border cooperation,  video marketing in the activities of higher education institutions, problems of protection consumers personal data by domestic enterprises considering aspects of social and ethical marketing, qualitative assessment of marketing factors that influence digital business,  the impact of goods characteristics on the results of personal selling.

Editorial:    Informal education for marketers’

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The issue deals with the results of scientific research on measuring the efficiency of marketing e-toolbrend management, evaluation of consumers’ preferences impact on the level of the wine enterprise marketing mix communication component adaptation and the state of interactive information provision of cross-border cooperation in the Carpathian Euroregion, the choice of strategy and tactics of internet marketing of distributors on the B2B market, management of digital business in the context of country’s economic development and marketing research prospects for the development of unmanned vehicles in Ukraine.

Editorial: New Higher Education Standards

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The issue deals with issues of marketing research of the market of technologies of virtual and additional reality, establishment of interactive information provision in European cross-border institutions, usage of digital technologies in the modern logistics and supply chain management for tourist services, developing a model for distributing IT projects at enterprises, management of competitive power of the enterprise, interaction of strategic planning of manufacturing enterprises and regional marketing.

Editorial:  Latest technological innovations in digital marketing. 

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The issue deals with the analysis of soсial media network use in communication analysis of arabic countries, marketing intellectual property, directions of activization of retail trades in food products on the basis of internet technologies involvement, strategic evaluation of the environment for the development of river transport of Ukraine, forming of the social media marketing strategy of higher education institutions, activity of retailers and FMCG producers in the digital age, and efficiency of neuromarketing in digital games.

Editorial:  Higher education state policy: indicative professionally oriented disciplines of specialty «Marketing».

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The issue deals with the analysis of internet marketing research directions, determining the role of digital marketing in stirring up international business-activities and the communicative effectiveness of promoting of scientific and educational services on Facebook, usage of methods of analysis of functional and stochastic interrelationships in the cabinet marketing research, modeling marketing processes using integrated dynamic models, formation of organizational economic mechanism of marketing based partnership between enterprises, complementarity of marketing and logistics strategies in the supply chain of fast moving consumer goods.

Editorial:  Odesa stage of introduction of marketing in Ukraine.

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