Research of the impact of artificial intelligence in marketing

Mariia Panchenko; Kristina Velyka

Mariia Panchenko National University «Odessa Polytechnic»
Kristina Velyka National University «Odessa Polytechnic»

Abstract

The impact of artificial intelligence on the business processes of Ukrainian companies is studied. The experience of some leading Ukrainian companies that are already successfully implementing artificial intelligence, which results in increased productivity and reduced labor costs, is analyzed. The article highlights the advantages and disadvantages of using artificial intelligence in marketing researches, and also the challenges and obstacles that may occur when using artificial intelligence in marketing. Software platforms and libraries are presented according to the type of artificial intelligence.

Keywords: artificial intelligence, technology, classification, marketing researches, data analysis.

DOI: 10.15276/mdt.7.2.2023.11

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