MARKETING AND DIGITAL TECHNOLOGIES

ISSN 2523-434X (Online) ISSN 2522-9087 (Print) The journal is abstracted and indexed in international databases: Google Scholar Index Copernicus CiteFactor EBSCO Review policy Publishing Ethics The responsibilities of the editor-in-chief Responsibilities of reviewers Responsibilities of the authors		Scientific journal «Marketing and Digital Technologies». Scientific Professional Edition of Ukraine on Economic Sciences. Order of the Ministry of Education and Science of Ukrainedated December 28, 2017 № 1714. Founder: Odesa National Polytechnic University. Certificate of state registration: Series КВ № 22839-12739Р. Frequency: № 1 – March. № 2 – June. № 3 – September. № 4 – December. Language: Ukrainian, English. «Marketing and Digital Technologies» journal is an intellectual platform for disseminating knowledge about the latest scientific developments on promising areas of marketing modernization that combine marketing and digital technologies. Digital marketing is the 21st century marketing model, marketing of mass personalization, marketing with the use of digital channels. It is the evolution of Internet marketing and allows you to interact with target market segments not only online but also offline. The main benefits of digital marketing are: targeting; accurate estimation of site's effectiveness; demand definition based on tracking query topics; purchase reactivity. The magazine has following thematic areas: SEO (Search Engine Optimization); SMM (Social Media Marketing); SMO (Social Media Optimization); RTB (Real Time Bidding); SEM (Search Engine Marketing); E-mail marketing; Big Data; Affiliate marketing; computer game marketing; retargeting; mobile marketing; web analytics; contextual advertising; native advertising; Artificial Intelligence; integration of marketing technologies; virtual and augmented reality; voice bots; Internet of Things; video marketing; mobile marketing; drones. The magazine is aimed at scientists interested in research in the field of digital marketing, offering them the opportunity to become readers and authors of articles. The editorial board encourages: – review articles summarizing and analyzing trends in the development of digital marketing; – original articles, which offer new solutions to the scientific and applied problems of digital marketing. The editors welcome articles from scholars from around the world. Marketing has a universal character and the definition of its specificity in different countries allows us to form a comprehensive view of the future of marketing. The concept of integrity is reflected both in the editorial board and the network of reviewers, which allows conducting a constructive selection of articles and publishing the scientific results of conscientious research. The editorial board accepts articles in Ukrainian or English on trends in marketing, information technology, implementation of digital technology and marketing, executed in accordance with editorial requirements; uses a system of double secret review, including monitoring compliance with ethical norms of scientific activity. The journal «Marketing and Digital Technologies» focuses on key factors and advanced marketing technologies in the context of the global digital revolution and the digital economy. We welcome your participation!